It’s not well known but with Rubygems and Bundler, you can distribute access-controlled commercial Rubygems. My gems, Sidekiq Pro and Sidekiq Enterprise, are the most well known example but I’m not a wizard: anyone can distribute gems to a limited set of customers. Here’s how I do it.

  • A $5/mo DigitalOcean instance running Apache. No database, no app server. I have a set of bash scripts which can build a server in 5 minutes.
  • To serve gems, you need to have Apache serve a directory of static files. You’ll need a VirtualHost entry with something like this:
  <VirtualHost *:443>
    DocumentRoot /var/www/gems

    SSLEngine on

    <Location />
      AuthType basic
      AuthName "private area"
      AuthBasicProvider file
      AuthUserFile /var/www/gems-passwd
      Require valid-user
  • To control access to those gems, you need a /var/www/gems-passwd file which contains your user / password pairs. The username / passwords are a hash based on the customer’s email address. The contents look like this:

The command to generate an entry is htpasswd -nb user pwd.

I have a /var/www/gems directory which looks like this:

$ pwd
$ ls -l
total 36
drwxrwxr-x 2 mike adm  4096 Apr  5 16:25 gems
-rw-rw-r-- 1 mike mike   65 Apr  5 16:25 latest_specs.4.8
-rw-rw-r-- 1 mike mike   82 Apr  5 16:25 latest_specs.4.8.gz
-rw-rw-r-- 1 mike mike   98 Apr  5 16:25 prerelease_specs.4.8
-rw-rw-r-- 1 mike mike  100 Apr  5 16:25 prerelease_specs.4.8.gz
drwxrwxr-x 3 mike adm  4096 Apr  5 16:25 quick
-rw-rw-r-- 1 mike mike 1307 Apr  5 16:25 specs.4.8
-rw-rw-r-- 1 mike mike  251 Apr  5 16:25 specs.4.8.gz
  • When you buy Sidekiq Pro, Stripe sends my server a webhook. I have a rake task which looks up the new customer’s email address, adds a new user/pwd to the end of the gems-passwd file and then sends them an email with directions to access the Sidekiq Pro gem:
Put this in your Gemfile:

    source "" do
      gem "sidekiq-pro"

Run this bundle command:

    bundle config username:password

Run `bundle install` and you're done!
  • In addition to the passwd file, the server has a CSV file with email,username,password so I can look up the Apache username for a customer’s email and regenerate the passwd file from scratch if necessary.
  • If a subscription runs out, Stripe sends the opposite webhook; the server removes them from the CSV and passwd so they can no longer access the gem server.
  • I have rake tasks which can push a new gem version, add/remove a customer, send email, etc.
  • Pushing a new gem version looks like this, note the generate_index call:
task :push => :release do
  require 'net/ssh'
  require 'net/scp'
  require 'sidekiq/pro/version'

  ver = ENV["VERSION"] || Sidekiq::Pro::VERSION

  Net::SCP.start("", "user") do |scp|
    scp.upload!("pkg/sidekiq-pro-#{ver}.gem", "/var/www/gems/gems")

  Net::SSH.start("", 'user') do |ssh|
    puts ssh.exec!("gem generate_index --directory /var/www/gems")
  puts "Released Sidekiq Pro #{ver}"
  • The Stripe webhook integration is really nice as it automates 90% of my business BUT don’t bother until you have sufficient sales to make it worth your while. For the first two years, I added customers manually when I got the “You just got a sale!” email. The hard part is dealing with churn - Stripe doesn’t email when a subscription ends so you’ll need to automate that or at least send yourself email upon that webhook.
  • For redundancy, I run two servers at a time so a replica is always available. I switch out servers every six months so software versions on the server stay reasonably current: create new replica, old replica is promoted to primary, old primary is killed. The servers are sync’d with BitTorrent Sync, which is the only “shiny” tech I use but I’ve found nothing better to keep a directory in sync between two servers in near real-time.

End Result

When I get a sale, my “Sidekiqbot” script sends me an email that the customer was set up. It feels pretty awesome to know the onboarding is completely automated.


That’s it: Apache, CSV and some basic Linux/Ruby scripting. It took me weeks to develop all of this but there’s nothing super difficult about it. I try to keep the server as simple as possible so I can focus on Sidekiq development and support, not operations. After all, you’re buying what’s in the gems, not what serves them. This simplicity has real benefits: it’s cheap ($10/mo for two servers), easy to maintain and reliable. If you are thinking about following in my footsteps, I hope this blog post helps light the way.

This article is part of a larger group on the technical nitty gritty of a software business. Related articles are Charging for your Open Source (discussion on the money and legal aspects) and CGI: Ruby’s bare metal (discussion on handling Stripe webhooks).


I became a member of Ruby Together because I rely on Bundler and the Rubygems infrastructure. The fact that we can do this at all is the beauty of Bundler and Rubygems: they are easily federated using HTTP and static files only. As an alternative, consider npm; it requires CouchDB, a full copy of the npm dataset to serve and only supports a single package server. This design is much more complex, requiring a much heavier server, and makes it effectively impossible for an individual to run an npm server due to the operational costs and maintenance required. I encourage anyone whose business depends on Ruby to join.